Introducing AuctionLink 2.0, Auto Sourcing Made Simple

July 27 23:22 2021

Broomfield, CO, USA – July 27, 2021 – After years of research and development, automotive software provider DealersLink has just revealed its latest brainchild: AuctionLink 2.0. This searchable auction database combines intel from both the Manheim and Auction Edge inventory pipelines, allowing dealers to gain a combined, in-depth view of both National and Independent auction listings.

Originally developed in 2015, AuctionLink served as a digital auction house within the DealersLink platform where dealers could list and bid on vehicles listed by AuctionLink users. AuctionLink 2.0 builds off this feature, with an enhanced search tool, allowing users to view and navigate to vehicle listings anywhere in the country. Aimed at promoting efficiency and ease of navigation, AuctionLink 2.0 offers unmatched market visibility for auction listings across the country.

“The support and innovation with AuctionLink 2.0 are unmatched. It’s much simpler and easier to use than any other product I’ve dealt with. The willingness to adapt to feedback from the support team is something I was never able to get with StockWave and vAuto. If I ever open my own store, DealersLink will be the first place I call,” explains Scott Allen, General Sales Manager of Roger Dabbs Chevrolet.

Robust in nature, the newest rendition of the AuctionLink platform provides a variety of filters and data points to help dealers navigate to the exact market segment they’re looking for – offering up to 5 days of advanced market data. Basic search figures include stackable data sets, such as vehicle make, model, and year, with users also having the ability to filter vehicles by distance and zip code.

For an in-depth analysis, each vehicle is given a grade within the AuctionLink 2.0 system, based on a rating from the National Auto Auction Association (NAA). Ranging from 1-5, each grade reflects on a vehicle’s condition and value, corresponding with a color coded “traffic light” rating, a red, yellow, and green circle next to each score. With a variety of data points and evaluation methods, AuctionLink 2.0 allows dealers to easily find exactly what they’re looking for, anywhere in the nation.

“AuctionLink 2.0 has been a five-year dream in the making, to build a global auction search for all auctions that complements our 15-year-old dealer-to-dealer marketplace,” remarks DealersLink CEO Mike Goicoechea. “With over 150,000 used vehicles, AuctionLink 2.0 now gives dealers the most complete model of used inventory available for sale on dealer lots, or in-lane. We are excited to give DealersLink members a competitive advantage in this era of inventory shortages!”

To learn more about AuctionLink 2.0 and the DealersLink platform, visit us online at

About DealersLink

Founded in the late ’90s by a team of automotive industry experts, DealersLink has grown to the fastest-growing inventory management company in the nation. The brand is the only true market-data-driven, new, and used auto dealership management software solution, coupled with a billion dollars’ worth of on-demand, dealer-direct inventory. Using the state-of-the-art DealersLink software, dealers can source, appraise, price, market, manage and exit inventory with the industry’s most powerful all-in-one solution. Constantly innovating and updating their software, DealersLink is helping thousands of car dealers nationwide take their dealerships into the digital era.

Media Contact
Company Name: DealersLink, Inc.
Contact Person: Taylor Hollingsworth
Email: Send Email
Country: United States