DealersLink Announces Bi-Directional Integration with Nation’s Three Largest DMS Providers

May 06 01:34 2021

Broomfield, CO, USA – May 5, 2021 – Culminating from months of research and development, automotive software innovation company, DealersLink has just announced the completion of its API integration with automotive retailer Reynolds and Reynolds. This bi-directional communication capability allows dealers using the Reynolds and Reynolds Dealership Management System (DMS) to stay updated in near real time with their latest inventory data from the DealersLink platform, eliminating the need to manually upload or recheck data. This is the third major DMS API integration from DealersLink in the past year, as it now offers direct API integrations with the three largest DMS providers in the United States: Reynolds and Reynolds, CDK, and DealerTrack.

While DMS systems have traditionally excelled at data storage and retention, they have a need for an analytical inventory management solution plugin, something the DealersLink platform specializes in. Previously, auto dealers have had to manually import data between their DMS and inventory management systems, a task both time consuming and technical. However, with the newest DealersLink API integrations, this process has been eliminated. Dealers utilizing both platforms can now rapidly share pricing data between the two systems with the click of a button.

A key feature of this integration is the DMS Writeback Solution. This aspect of the system allows pieces of data that have been changed inside of the DealersLink platform (mainly pricing) to be rapidly “written back” into the Reynolds and Reynolds DMS system, ensuring that dealers are using the most up-to-date vehicle data and price when desking a deal. This not only perpetuates trust with a customer but allows a dealership to maintain efficiency and profitability on every deal.

“DealersLink has developed these integrations to help dealerships quickly, efficiently, and correctly price their vehicles. With these API write backs, no longer does a dealer have to do any kind of double entry to ensure that the pricing for their vehicles is correct inside their Dealership Management System.” – DealersLink Dealer Services Director, Devon Peterson

Complementing this integration, DealersLink has also received its Reynolds Certified Interface (RCI) certification. This certification confirms that DealersLink is a safe and secure vendor when it comes to data sharing between the two platforms. Both Reynolds and Reynolds and DealersLink put a strong emphasis on data security and any dealership using the two systems can firmly rest assured that their data is always secure.

To learn more about DealersLink and its API integrations, visit us online at

About DealersLink

DealersLink® provides industry-leading dealership inventory management, pricing, appraisals, syndication, and analytics. It has been eliminating wholesale transaction fees for 15 years with over $1 billion in used inventory available to dealer members 24/7. Members use the marketplace daily to stock their lots with clean reconditioned units, locate hard-to-find vehicles for their customers, sell inventory without incurring wholesale losses.

DealersLink Contact:

Taylor Hollingsworth
[email protected]
(844) 340-2522

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Company Name: DealersLink, Inc.
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Country: United States